Looking for New Talent

August 18, 2016

Wired Flare is looking for new creative and tech-savvy talent to join our growing team. 

All positions are part time, and freelance contracts are ideal.

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Integrating Core Values into Brand Messaging

August 15, 2016

by Frances Leary

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How to Create a Content Offer for Successful Inbound Marketing

August 12, 2016

by Shannon Shields

As described in our "What is a Content Offer" blog post, a content offer is something you offer to your website visitors in exchange for their contact information. It is a critical component of any inbound marketing strategy.

That "something" offered can be one of many things. Some examples are eBooks, tools, and webinars. Each works to bring value to and build trust with your online leads, nurturing them through the buyer’s journey.

Here are the steps to take when creating a content offer as part of your inbound marketing campaign:

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Use Social Media for Customer Service

August 09, 2016

In this video shot on location at the CN Tower in Toronto, Frances Leary explores the importance of social media in the customer service (social care) process. She explains why it is so important for every organization to have a social care policy.

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Inbound Marketing: A Content Offer? What's That?

August 04, 2016

by Shannon Shields

Visitors are on your website every day reading your "about" section, looking through your pictures, or perhaps browsing your online store. Then what? Then they leave?

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The Power of Storytelling in Content Marketing

August 02, 2016

by Frances Leary

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Retain Subscribers with these Email Marketing Tips

July 28, 2016

by Shannon Shields

Subscribers have signed up to receive your emails, so now what?

Well, now you have the opportunity to use email marketing to excite and delight your subscribers consistently. Now's the time to recognize (or remember) that just because they've signed up to hear from you often doesn't mean that they won't swiftly unsubscribe if they're less than thrilled.

Here are a few email marketing tips that will help you keep your subscribers from unsubscribing.

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12 Resources for Free Images for Social Media Content

July 25, 2016

by Frances Leary
Adapted from an article published on FrancesLeary.com

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Inbound Marketing Myths

July 21, 2016

by Shannon Shields

It seems like we hear the words "Inbound Marketing" almost every day lately. The practice ofinbound marketing continues to grow year over year simply because of its effectiveness in countless industries, and its measurable ROI.

With exciting statisticsshared regularly, it's easy to make assumptions about it, but do you know the truth?

Here are 5 common myths (and truths) about inbound marketing that you should know:

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Call-To-Action (CTA) Tips for Successful Inbound Marketing

July 19, 2016

by Shannon Shields

Are you using a Call-To-Action (CTA) on every page of your website or blog entry? If no, today is your lucky day; the day you learn about the power of CTA's and how to create and place them effectively for successful inbound marketing.Yay!

A Call-To-Action in the most literal description is simply a "call" to the audience to take a specific "action" while visiting your website or social channel. Usually, it is an image or button placed strategically on your website that instructs, or entices the audience to take an action that benefits both them and your business. The action could be anything that you believe will be desired by your audience: a newsletter subscription, a free ebook or workshop, or even a simple discount offer or coupon.

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