Building a B Corp Social Media Strategy

May 26, 2016

by Frances Leary

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Improve Social Listening with Twitter Saved Searches

May 23, 2016

By Heather Gillis

Are you listening to your customers on Twitter? Really listening? I’m going to let you in on a little secret to better social listening – Twitter saved searches.

It’s a quick way to see what people are honestly saying about your business and its products and/or services. It’s also a great way to find new leads and new content about your industry and to keep an eye on the competition.

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Tools to Help You Analyze Your Social Media Strategy

May 18, 2016

By Shannon Shields

Continuous improvement. It's a goal of your business overall, but is it truly a goal of your social media strategy? If it is, you should be analyzing your social media strategy on a consistent basis.

With a wealth of tools available that will help you monitor and understand your social media and content marketing effectiveness you're sure to find an option that works best for your business.

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13 Franchise Social Media Audience Engagement Tips

May 16, 2016

By Shannon Shields

By now you're aware of the benefits of implementing (and following through on) a franchise social media strategy.

One of the main goals of such a strategy is to increase brand awareness for your individual franchisee locations as well as your franchise overall. The best way to increase brand awareness on social media is to increase audience engagement.   Here are some audience engagement tips that will help you get the most out of your franchise social media efforts on both the national and local levels of your business.

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A Guide to Social Media Image Sizes

May 12, 2016

by Shannon Shields

Not all social media image sizes are created equal.
Every image you plan to use as part of your social media strategy should be evaluated for effectiveness depending on which platform you intend to post it on. In some cases, you'll want to consider adjusting the image size to fit the platform specs so that it looks great and resonates with your audience.

Here is a handy guide to help you with your image resizing efforts.

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The Basics of B Corp Inbound Marketing

May 09, 2016

Understand the basics of B Corp Inbound Marketing

by Frances Leary

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How Twitter Auto DMs are Destroying Your Online Brand Management

May 05, 2016

by Frances Leary

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How to Create a Twitter List for Better Online Marketing

May 02, 2016

by Shannon Shields

I haven't always loved Twitter. When I was first introduced to the platform I felt overwhelmed by the number of tweets flying my way.

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Avoid the #1 Mistake in Franchise Social Media Management

April 29, 2016

by Frances Leary

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6 Benefits of using Hootsuite for Social Media Marketing

April 26, 2016

by Shannon Shields

If you've been following along with our blogs, you have already spent some time considering your social media marketing strategy. In doing so, you've likely also considered the time commitment of posting on multiple platforms daily. Or, you've started to investigate publishing tools, such as Hootsuite to help you manage your time efficiently and effectively.

If you've not heard of Hootsuite, it is an application that enables you (and your team) to monitor and manage any number of accounts that you use for your social media marketing.

Here are 6 benefits to using Hootsuite for to help you manage your businesses social media accounts:

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