Setting SMART Goals for Online Marketing Business Growth

November 22, 2016

SMART Goals: An Important Tool for Achieving Business Growth with Online Marketing

by Frances Leary

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Dreaming Big and Setting Targets for Business Growth

November 09, 2016

by Frances Leary

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Define Your Core Purpose

October 26, 2016

by Shannon Shields

Does your organization have a well defined core purpose? One that is understood and embraced by everyone in your organization, and is also evident in your overall brand messaging?

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Inbound Marketing: 9 Brilliant Ways to Increase Your Blog's Organic Traffic

October 19, 2016

by Shannon Shields

Are you blogging consistently as part of your inbound marketing strategy, but somehow seem to not be getting the readers (and engagement) you were hoping for?

The good news is that you don't have to spend more money to get your blogs noticed. Here are 9 brilliant ways to increase the amount of organic traffic to your blog posts:

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Networking & Social Media: Tips for Success

October 06, 2016

by Shannon Shields

How often do you attend networking events? Have you been to one recently that you were really looking forward to? One where you've enjoyed some great conversations, which somehow didn't translate into new contacts or connections? It doesn't have to be this way.

Social media is a great tool that you can use as part of your networking strategy that will help you maintain relationships.

Here are some tips for actions you can take before, during and after your next event for business that will help you establish and keep connections both offline and online:

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Wired Flare with B Corp Volunteers at Growing Gardens

September 23, 2016

On Thursday, September 22, B Corporations from Colorado gathered to participate in a B of Service volunteer day in support of Growing Gardens in Boulder. The overcast day was a perfect setting for weeding, painting, and great comeraderie.

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Why You Should Avoid Connecting Your Social Media Accounts

September 15, 2016

by Shannon Shields

I know what you're thinking... "wow, this is efficient!"

You've just discovered that you can create links from Instagram to Facebook, Facebook to Twitter, and so on. Then, the post your share on Instagram magically feeds through to Facebook with no extra effort on your part! Woah.

Sure, the shortcut seems like a super way to save time and reach as many members of your social media audience as possible, but it's definitely NOT effective.

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Make Franchise Social Media Part of Your Duplicatable System

September 13, 2016

In this video, Frances Leary discusses why it's so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their own.

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Exploring the Parameters of Ethical Marketing

September 09, 2016

What are the parameters of ethical marketing?

by Frances Leary

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Legally Sourcing Audio for Content Marketing

September 06, 2016

by Frances Leary
Adapted from the original article posted on FrancesLeary.com

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