Why You Should share Employee/Partner Spotlight Interviews as Part of Your Online Marketing Strategy.
by Shannon Shields
Among some of the many things that we complete for our clients on a monthly basis as part of their online marketing initiative, you'll find Spotlight Interviews written into blogs. Depending on the organization, these interviews are focused on either a staff member, a franchisee, a partner or even a local charity.Read More
Are you blogging consistently as part of your inbound marketing strategy, but somehow seem to not be getting the readers (and engagement) you were hoping for?
The good news is that you don't have to spend more money to get your blogs noticed. Here are 9 brilliant ways to increase the amount of organic traffic to your blog posts:Read More
How often do you attend networking events? Have you been to one recently that you were really looking forward to? One where you've enjoyed some great conversations, which somehow didn't translate into new contacts or connections? It doesn't have to be this way.
Social media is a great tool that you can use as part of your networking strategy that will help you maintain relationships.
Here are some tips for actions you can take before, during and after your next event for business that will help you establish and keep connections both offline and online:Read More
I know what you're thinking... "wow, this is efficient!"
You've just discovered that you can create links from Instagram to Facebook, Facebook to Twitter, and so on. Then, the post your share on Instagram magically feeds through to Facebook with no extra effort on your part! Woah.
Sure, the shortcut seems like a super way to save time and reach as many members of your social media audience as possible, but it's definitely NOT effective.Read More
In this video, Frances Leary discusses why it's so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their own.Read More