10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

September 19, 2013

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Frances_Headshot2015_sticker_basic.pngby Frances Leary

What to write, what to write, what to write. Think, think, think. Nothing, nothing, nothing.

We’ve all been there. Complete brain freeze.

The only problem? You need, need, need to get this blog article out STAT. You’ve already pushed it to the last minute, and you’re down to the wire. It simply can’t wait.

So you’re in a predicament. What do you do?

Truth be told, we often find ourselves in this predicament, and when we’re in it, these are some of the things we do…hopefully they can be a starting place for you, too.

Tell a success story – Think of moments big or small that have happened in your business recently that can be a celebration. Did a client give you a pat on the back? Can you give an employee a pat on the back? Did you achieve a new benchmark? Successes come in big and small packages, and your audience always wants to share in them. So let them.

Turn a frustration into a teachable moment – Has something frustrated you recently in your business? Why? How can you use that frustration to educate your audience about your business?

Repurpose a presentation – Look through old presentations you’ve given. Choose one and put the highlights together in a blog post. It can be bullet points and very high-level. You don’t need to give it all away. Just an overview will do.

Make it personal – Share your story. Talk about you. After all, people do business with people, not businesses. Whether you write about yourself or your boss or your employee, give an inside glimpse into who you, the people behind the business, really are.

Spread the love – A.K.A. Delegate – Not every blog has to come from you. Ask employees to contribute their stories. This gives your audience even more insights into who you are as a company. Plus, it keeps content and writing styles fresh and new.

Invite a guest – Ask someone you respect from another business that somehow compliments yours to contribute a blog. This will benefit them because it will give their business added exposure and boost their credibility. It will benefit you because you’re showing your audience a larger spectrum of content that is beneficial to them. It’s a win-win, and you didn’t have to write anything. The only downside? You typically have to plan this one a bit in advance.

Ask your audience – Seriously, ask them a question. What’s something you want to know. Start a conversation. Create a poll or a survey. Make it fun or make it market research or both.

Make a Top 10 list - Top 10 menu items, top 10 dress styles, top 10 favorite performers, top 10 learning tips, top 10 blogging tips J…. Think of 10 things your audience should know about and put them in a list.

Write a How-To – You know you’re the expert at what you do. You have knowledge that your audience needs, so share it. Tell them how to do one thing they need to know how to do. Just one thing. Save the next thing for another blog.

Show your appreciation – Write a thank you post. You could thank your employees, a supplier or service provider, a client or anyone else who deserves a big thanks. Appreciation doesn’t always have to be private…if you can share with the world just how great someone is and how grateful you are…do it!

Happy blogging. :)

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