5 Reasons Your Audience Isn’t Sharing Your Social Media Content (and How to Change That)

March 15, 2015

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by Frances Leary
Originally published in Progress Magazine

Are you posting content to social media but not getting any response from your audience?

Here are 5 potential reasons why your content is not being shared…and what to do about it.

  1. Lack of Visuals – Social media audiences like visual content. If your content is text-heavy, try posting some images, infographics and videos. Visual content is shared more frequently than anything else.
  2. Too Promotional – If your content is consistently aimed at selling, then you are not offering your audience anything of real value. Likely your content is also not being seen (Facebook’s new algorithms are specifically aimed at reducing promotional content seen in newsfeeds). Try posting content that is helpful, inspiring or entertaining instead.
  3. Wrong Time – You may be posting content at times when your audience isn’t online. Try posting at different times of day and measure what times generate the best response.
  4. Wrong Message – It could be that the type of content you’re sharing isn’t really what your audience wants to hear (or it’s simply not what they want to hear from you). Start switching things up. Create a range of content messaging that serves your audience in different ways, and see what they respond to best. Exploring competitors’ pages is often helpful.
  5. You’re “Lecturing” – If all you’re doing is posting content and you, yourself, are not listening to your audience, responding to their comments and engaging proactively with them, then you can’t expect them to engage with you. Start engaging in the conversation.

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