Many view the beginning of a new year as the perfect time to make a positive, often challenging, change in their lives. From exercise and diet to saving money, there are many great new personal habits we can teach ourselves with the right amount of motivation. The same is true for your business. January is the perfect time to commit to some social media new year resolutions for your business and to build some positive professional habits that will support your online presence and business growth overall.
Here are some tips to help you get started:
Plan your social media attack.
As you begin to plan your online attack, first ask yourself this: what are your social media goals for 2016? They could be anything from creating a Facebook page to building a larger Twitter following to seeking support. Either way, clear goals are important.
Next, map out the path you believe you will need to take to reach these goals. How and when will you create that Facebook page? How often will you post to it? What tools can you use to grow your Twitter following? What type of content will support growth? As you answer these questions, you will discover what needs to be done along the way to your goal's destination.
Schedule time in your calendar each week to focus on your online marketing, and stick with it even when you don't feel like it.
I don't know about you, but I use my Google Calendar for EVERYTHING, even reminders to pick up dog food or milk. Use your calendar to pencil in time each week that you can commit to focusing on your social media efforts. Start with an hour, perhaps on a day that doesn't have as much on the To Do list. Or, consider one hour in the evening - the beauty of social media is that you can focus on it at any time you choose. Do not leave this task until the end of the week to avoid possibly having to commit your social media time to something else.
When that scheduled time rolls around in your calendar, don't ignore it. You know it's important to your business development; otherwise you wouldn't have put it in your calendar to begin with. Even when you don't feel like it or something else seems more important, stick with it. Just like exercising, social media gets easier the longer you commit to reaching your goals.
Consider dropping any platforms that are not performing in exchange for something new.
Are there social platforms that you continue to commit to that just don't seem to be getting any traction? Does that Pinterest or Vine account seem to have tumble weeds blowing through it? Crickets? Consider moving on. January 2016 is the perfect time to revisit your platform portfolio. Perhaps move your Pinterest efforts to Instagram (which is forecasted to grow in 2016.) Better yet, do a bit of research. Where are your competitors finding success? What platforms have your target demographic? If you reviewed this information when you first got started, maybe check again - things change!
Download any social media apps that you don't yet have on your Smartphone.
Never miss a chance to connect with your audience. Having access to your online profiles is as easy as carrying them around in your pocket. Decide that in 2016 you will be there for your customers and clients when they need you. Whether you share the responsibility with a partner or employee, or you get started yourself, committing to accessibility is a great resolution. If you find these phone notifications too intrusive, mute them and simply check when you have a moment. If there are a lot of them, that's awesome! But maybe consider getting some help if you find it overwhelming.
Connect your businesses with others.
2016 could be the year of connections for you and your business. It's as easy as spending a few minutes a day searching for those new connections on Twitter, LinkedIn or any other online connection portal. If you are part of any organizations, see if they have a private online connector tool, or join their "communities." Not only will this process likely gain you some new followers, it will also help you stay informed on any upcoming networking opportunities - where you are, of course, able to meet and connect with even more people.
Remember, you don't have to spend a lot money or time on a social media resolution for 2016. All you need is a commitment to your business and a willingness to create a few new habits. Choose one of the above tips to focus on first, and move into the others as you grow more confident.