Check out these 5 free online tools that you can use to create original images for your social media content.
by Shannon Shields
By now we all know that content posted on social performs better when it is accompanied by a relevant image. People are attracted to visuals and are much more likely to share them with their own networks. Of course, this means that in order to get the most out of your online advertizing efforts you'll need to create original images to include with your posts when developing social media content for your business.
It used to be that one would have to be trained in Photoshop to create quality images that look great and compel others to share, but that's no longer the case. There are a number of image creation tools available that are free, easy to use and make great images that you will be proud to share on your business channels.
Here is a list of 5 free (upgrade available for a cost) and easy to use social media image creators that you need to know about to inspire your audience to share your content:
With a free account, Canva allows you to create professional looking visuals specific to any social platform, with an easy drag-and-drop offering. Boasting millions of stock images, illustrations and vectors as well as image filter options, icons and shapes, and more fonts than you'll ever need, there is nothing you can't create in Canva. You can even upload your own images and logo to add to your image. As an added bonus, it can also help you create infographics, and it saves your images so that you can make changes later if you need to.
Edit a photo you love, touch up one you don't, create something awesome from scratch or create a collage. All of these are possible with a free PicMonkey account. Options include 50+ different easy and customizable photo effects, fonts, overlays, themes, frames, and so much more. Images created in PicMonkey often look like they were made by a professional designer. It's my favourite to use. The only complaint I have is that it doesn't save my "work in progress,” which means that if I make a mistake I'll have to go back and start from scratch if I've moved on from that image.
With Stencil (formerly Share As Image) you can instantly turn text into images. You can create your own text images from scratch or use a wide range of templates that are available. Stencil allows you to add your logo to any image and is great for sharing quotes, tips and any other text-focused images you can think up. Beware if you plan to boost images from Stencil on Facebook as the 20% rule still applies.
Pablo is designed to help you create platform-specific images: tall for Pinterest, wide for Twitter, square for Instagram, etc. It's a great tool for those who are not sure which images work best on which social channel as Pablo takes the guess work out of image sizing. Like some of the other available image creation tools, you are able to share a completed image from the same webpage, or you can download your images to share later. It’s another great tool for turning text to image, and although there are no Icon or overlay features, Pablo has many image and font options.
Another tool with drag-and-drop simplicity, BeFunky gives creative minds the ability to see your image ideas come to fruition without complicated software. There are template options available, but it also gives you the "freedom to create" you may be craving for your business' social media content. If you're in need of free images for your designs fear not, BeFunky has a partnership with Pixabay so you won't have to pay for stock photos... unless you really want to, which is totally cool too.
So pick the one that sounds like the best fit for you and start creating social media magic.
Your social media content will have never looked better!