Here are our 8 top benefits to using social media for your Franchise.
by Shannon Shields
Businesses all over the world are turning to social media in an attempt to grow... and it's working. The reality is that there is no better way to reach your audience that is as cost effective and targeted as social media. When used properly, there are many franchise social media benefits, and here are 8 of them:
- Increase Brand Recognition and Loyalty
71% of social media users are more likely to purchase from brands they follow on line. With social media, your brand is visible to all. Once found and followed, a level of trust is developed when social media is used to bring value to the audience.
- Learn about Your Audience, Nationally and Locally
With tools like "Facebook Insights" you are able to learn things about your audience that may surprise you. Some examples are the age range of your followers, their locations and their languages. Knowing these pieces of information (and others) will help you develop a marketing plan suited for the needs of your audience.
- Increase Search Rankings and Website Traffic
Having an active social media presence means improved search results on Google, especially when you post links that point back to your website or use keyword hashtags. Whether you have franchise location microsites or dedicated webpages on one brand website, you want to be found on page 1 of any Google search.
- Share Promotions and News Much Faster
With social media, you can pre-plan for promotions, or you could wake up one day and decide to start one immediately. There's no need to wait for a magazine to print your ad or even wait a day for the paper to print your ad, which could prove even more difficult and expensive with franchise locations across the country. Post it, share it and boost it on social – quickly, effectively and at no or low cost to you.
- Build Meaningful Relationships and Generate Leads
With a social media page for each franchise location, your business can reach out to audiences in a way that is meaningful to them. Conversations generated and carried through each stage of the buyer’s journey will show your audience that you are interested in their needs, not only your own.
- Partnership Opportunities
Through social media your franchises are able to connect easily with like-minded organizations in their areas. Supporting community organizations online could help build partnership opportunities that are mutually beneficial.
- Improve Customer Service
In a previous blog, 7 Tips for Exceptional Customer Service, we explore how more and more customers are turning to social media to resolve complaints. Make sure your franchise brand and franchise locations aren't missing the message.
Something that you really can't get from a printed ad is analytics. How many shares or likes did a post receive? Or how many negative actions (like unfollowing your page) were a result of a post? You can learn these and more in order to increase your franchise social media benefits. With this knowledge you'll be able to make any necessary adjustments and post more of what your audience wants to see, specific to each location.
There are many franchise social media benefits that are sure to convince you to start using social as a primary marketing tool. What would you add to this list?