Online Tools for PR Pros

September 30, 2011

This is our final blog devoted to online tools for PR professionals...here are our three favorite online tools. :)

Online Press Releases
When you write a press release for distribution, don't forget to post it online! Use appropriate keyword phrases in your title, summery and body (3-5 times). Click Here to find out more about posting effective online press releases.

Pitch Engine (http://www.pitchengine.com)
Create a Pitch and share your news, announcement or promotion directlywith your customers. Publish it to search engines, social networks, yourwebsite and more.

HARO (http://www.helpareporter.com)
Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services.
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Some Practical Mobile Apps for PR Pros

September 23, 2011

To continue our last post, here are a few more tools for PR professionals and business owners. Again, this list is not complete...these are just some of our favorites. :)
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NEWS
NewsRack (iPhone)
NewsRack is a full-featured RSS reader for your iPhone and iPad with an intuitive interface. Skim over the latest headlines on a beautiful rack of newspapers (iPhone only) or use the powerful list view to read and organize feeds. The feeds and articles in NewsRack can be synchronized with Google Reader, including categories and even your custom sort order. Simply install the Instapaper app and download your unread articles when you have Wi-Fi or 3G coverage, then you can read them anytime: on the train, on the bus, in an airplane, at the bank, or in your favorite chair.
Flipboard (iPad)
Flipboard Pages offers a simple new way for publishers to automatically render select content in a beautiful, engaging layout on the iPad. Flipboard has also announced a handful of publishers whose content has already been enabled via Flipboard Pages including ABC News, All Things Digital, Bon Appetit, Lonely Planet, SB Nation, SF Gate, Uncrate and The Washington Post Magazine. When an article from one of those publishers is shared on Twitter or Facebook, a Flipboard user can simply hit “Read Article” on an excerpt or double-tap while browsing a section to get a delightful magazine-style reading experience.
Pulse (iPhone)
Pulse is a well-designed news aggregator app commonly compared to Flipboard, the wildly popular iPad app that has not yet made it the iPhone. It lets you add all of your top news sources and displays them in a visually appealing manner.
Zite (iPhone)
Zite scans over half a million web domains to find specific reading material that would be of interest, according to your social network and online reading behavior.
AP Mobile (Blackberry)
AP Mobile makes searching content published by the Associated Press (as well as more than 1,000 outlets of its members) simple. The app also has a local news option customizable by one or more zip codes, and integrates delicious bookmarks, Facebook and e-mail sharing features that let users send articles to clients and co-workers.

SOCIAL MEDIA POSTING AND ENGAGEMENT
–Facebook, Twitter, LinkedIn, Hootsuite, Google+...etc.
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BUSINESS TOOLS
Evernote (iPhone, Android, Blackberry)
Evernote's tagline is “remember everything!” This web and mobile app helps you “capture any moment, idea, inspiration, or experience whenever and then make all of that information easy to find.”
Dropbox (iPhone, Android, Blackberry)
Allows you to share files from your mobile phone with your laptop or computer at any location. You can create multiple folders and share them with different people each time.

ONLINE SOCIAL MEDIA MONITORING
Say What? (iPhone)
Say What? from iCrossing monitors online conversations on significant social spaces and lets you know what people are saying. Simply enter a keyword or phrase, tap "Search" and Say What? pulls the most recent related mentions from Twitter and Digg, as well as from forums and blogs across the Internet.
Analytics Agent (iPhone)
Nomad Analytics (Blackberry)
Both of the above are Google Analytics on the Go!
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Social Media for PR Pros - Fun Tools of the Trade

September 16, 2011

As a PR strategist or business owner, part of your job consists of ensuring your company has positive and effective online exposure. With social media playing a larger and larger role in building a company's brand and increasing credibility, it's more important than ever that PR professionals and business owners understand the tools that are at their disposal.

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URL Site Submission to Search Engines

September 09, 2011
SEO

An important part of increasing your business is increasing the popularity of your website. The more people that visit your website, the higher it will be ranked by search engines. One way to improve your site ranking more quickly is to submit it to search engines regularly.

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To Pay or NOT to Pay – That Is the Question: Exploring the Cost of Social Media

September 02, 2011

Social media, unlike other forms of marketing, is truly designed for long-term relationship-building and NOT the immediate sale. Using social media consistently as a virtual networking tool is effective not only in increasing contacts but also in increasing revenue. However this takes time, and time is a very valuable commodity.

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