Test Your Internet Marketing IQ

March 28, 2016

by Frances Leary

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5 Image Creation Tools for Social Media Content

March 25, 2016

 Check out these 5 free online tools that you can use to create original images for your social media content.

by Shannon Shields

By now we all know that content posted on social performs better when it is accompanied by a relevant image. People are attracted to visuals and are much more likely to share them with their own networks. Of course, this means that in order to get the most out of your online advertizing efforts you'll need to create original images to include with your posts when developing social media content for your business.

It used to be that one would have to be trained in Photoshop to create quality images that look great and compel others to share, but that's no longer the case. There are a number of image creation tools available that are free, easy to use and make great images that you will be proud to share on your business channels.

Here is a list of 5 free (upgrade available for a cost) and easy to use social media image creators that you need to know about to inspire your audience to share your content:

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Use Gamification to Increase Social Media Engagement

March 23, 2016

Exploring Social Media Gamification

by Frances Leary

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7 Tips for Exceptional Social Media Customer Service

March 21, 2016

Here are 7 tips that will ensure your organization is providing exceptional customer service on social media.

by Shannon Shields

Are you aware that 72% of customers who rely on social media to resolve a complaint expect a response within 60 minutes of their post - no matter the date or time? [1]

While that seems like an outrageous expectation to some, the reality is that social media is quickly becoming the first place that many turn to for customer support. Even if your business doesn't have an account on the platform.

Don't lose current (or potential new) customers because you simply weren't there to reply to a tweet. If you're just getting started on social for business, here are 7 ways to ensure that your social media customer service delights your customers.

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Analyzing your Social Media Strategy

March 18, 2016

Discover the importance of data analysis in your social media strategy.

On a scale of 1 - 10 how would you rate your organization's efforts to analyze your social media strategy data? (Hint: if you're unsure, it's likely at the lower end of the scale.) If social data analysis is something your organization is currently not engaged in, it's time to step it up and start getting even more out of your social media platforms.

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Build Your Franchise Social Media Audience

March 15, 2016

Learn how to build your Facebook audience for successful Franchise Social Media

By: Shannon Shields

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15 Exciting Inbound Marketing Statistics

March 11, 2016

These eye-opening statistics prove just how effective Inbound Marketing is.

By Shannon Shields

If you've been considering Inbound marketing for your business but haven't found the statistics you need to be convinced, this article is for you.

If you're still not sure what Inbound marketing is and how it can benefit your business, read Inbound Marketing in a Nutshell.

Inbound marketing provides your organization with the opportunity to connect with potential customers, and nurture leads by offering valuable resources and information to them at the times they need it most. Inbound marketing does not interrupt or irritate your audience, and instead allows them to build a trustful relationship with your organization on their terms. No wonder it's so effective!

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Creating Social Media Magic

March 07, 2016

by Frances Leary

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Content Distribution in Online Marketing for Business Growth.

March 04, 2016

Learn How Content Distribution Practices Can Improve Online Marketing for Business Growth

By: Shannon Shields

There are 2 common complaints among business owners when it comes time to plan their days, weeks or even months of social media posts:

  • "Time is precious, and investing it in social is difficult."
  • "I'm discouraged by my lack of knowledge when it comes to timing, frequency, and other best practices."

How can a business effectively and efficiently support online marketing for business growth? The good news is that there are many processes and tools available that will solve both of these problems. It's true that the number of available options can seem overwhelming, so here are our suggestions that will help you get started and maintain consistency:

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Using Social Media for Good on Random Act of Kindness Day

March 01, 2016

Random Act of Kindness Day: A Case Study in Using Social Media for Good

by Frances Leary

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