Use Social Media Content Schedules for Better Online marketing.

June 30, 2016

By Heather Gillis

Do you create a content schedule to plan your social media posts in advance?

Every business should be using a social media content schedule in their online marketing strategy. Here are few reasons why your business should use a social media content schedule.

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8 Video Marketing Tips for Business Growth

June 28, 2016

by Shannon Shields

Have you watched your first Facebook Live event yet? Last week, Buzzfeed hosted a live video event where more than 100,000 viewers watched in real time as the team took turns blowing up a giant balloon full of talcum powder until it popped. (For the record, it more than a half an hour.)

In that half an hour there were more than 80,000 comments, thousands of shares, and in the past 4 days, more than 4 million people have viewed the video.

While live video on social media is fairly new and exciting, video marketing online is not a new concept. Video marketing has, however been growing in popularity at high speeds over the last few years. Which of course, means that including video marketing in your content marketing strategy is vital to the success of businesses everywhere.

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8 Blog Content Ideas for Inbound Marketing

June 23, 2016

By: Shannon Shields

Blogging is an important piece of the inbound marketing process as it's an effective way to reach your audience on a consistent basis. By offering information that is relevant to a potential client or customer, you are working to build a relationship between them and your business.

The key is that the more you blog, the more likely you are to reach that audience.

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Franchise Online Marketing: A Mobile-Friendly Customer Experience

June 20, 2016

by Frances Leary

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5 Superhero Tips for Online Lead Generation

June 16, 2016

Generating qualified leads is a marketer's principal goal. When it comes to online lead generation, creating effective online marketing campaigns will mean the difference between success and, well, an empty sales funnel. Fortunately, you don't have to be bitten by a radioactive spider to obtain the skills necessary to run a great inbound marketingcampaign.

Here are 5 tips for online lead generation that will fill up that funnel and establish you as the marketing department Superhero:

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Franchise Online Marketing: Be Found in Mobile Search

June 14, 2016

by Frances Leary

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How to Handle Negative Social Media Reviews

June 09, 2016

By Shannon Shields

Even businesses with the best customer service get negative online reviews once in a while. Of course, from the business side of things, every one of them is painful. There are times when a bad review on social media is unfair and perhaps not even truthful, but there are also times when the complaint is valid and a customer truly does feel mistreated.

Either way, there is a right way and a wrong way to handle negative online reviews. This is the right way:

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Franchise Online Marketing: Impact of Mobile Technology

June 06, 2016

by Frances Leary

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How to Stay Focused When Engaging on Social Media for Business

June 02, 2016

by Shannon Shields

There is more to social media for business than posting on various platforms consistently. Daily engagement is just as vital. It is, after all, called "social" for a reason - and that reason is not so that you have a space to do all of the talking. Liking, retweeting and sharing posts from others is an important part of your businesses social media strategy.

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