by Shannon Shields
As described in our "What is a Content Offer" blog post, a content offer is something you offer to your website visitors in exchange for their contact information. It is a critical component of any inbound marketing strategy.
That "something" offered can be one of many things. Some examples are eBooks, tools, and webinars. Each works to bring value to and build trust with your online leads, nurturing them through the buyer’s journey.
Here are the steps to take when creating a content offer as part of your inbound marketing campaign: