Constructing Your Yellow Brick Road

June 19, 2017

red shoes on yellow brick road.jpg

The road we're traveling isn't always a yellow brick one with a clear path to follow. Sometimes we have to carve our own way. So much of entrepreneurship is carving your own path. However, it's a soaring feeling when, if even for a few moments, you find yourself able to follow the yellow brick road that others have laid out before you.

We find those yellow brick roads in management processes, hiring practices, marketing systems and more. Sometimes there really isn't a need to blaze your own path. Sometimes there's huge value in following in the footsteps of those successful entrepreneurs who have gone before you.

When it comes to social media, there are so many roads diverging in the woods that it's often very hard to know what to do.

  • Be here
  • Do this
  • Post now
  • Delete that
  • Make sure it's achieving results ... BUT
  • Don't spend too much time on it

Ugh.

Here's the thing...

There's no right way to engage online other than to be authentic and serve your tribe. Consider, however, that there's also no right way to build business. And yet we follow blueprints all the time.

So, what is the blueprint for powerful online communication management? As you seek the right blueprint to adapt as your own, understand that you need two important things in order to be successful:

  1. A communication strategy that can be created simply and adapted easily as you grow
  2. A systematized process that will keep you accountable and consistent

When we first started incorporating do-it-for-you social management into our services, it was a mess. Every team member did it a bit differently, and it wasn't efficient or effective.

Then we developed a system with processes that could be duplicated by all members of the team. It made a major impact on our efficiency, our quality of work and our bottom line because we were doing better work in less time.

Here are some of the most important lessons we learned that can help you create your own social media management system:

Create a Plan in Advance

Social networking is not something you can just manage willy-nilly as a business. You need to consider what content you can post that will set you apart, help your audience and generate business. Staring at Instagram on a daily basis trying to figure out what to post will not accomplish that. Just as you do with your overall marketing strategy, you need to spend time planning how to use social networks ahead of time.

Use a Variety of Content

When people land on your social channels, you want them to be engaged visually at first and then as they look deeper to be engaged by the helpful nature of the content itself. This requires that you vary the types of content you share. Use content from trusted outside sources as well as content that is uniquely yours. Don't forget to mix in multi-media as its often what will engage your audience the most.

Use Your Time Wisely

When you're in the zone doing one thing, it's so much more effective to stay in the zone and do more of that thing. If your'e looking for outside articles to share, for example, don't just get one for the day and that's it. Find more that you can use in the future. When you're in the creative zone, you can do much more in much less time than if you switch gears back and forth from task to task.

Make Use of Available Tools

This is one area where you definitely don't have to reinvent the wheel. You don't have to be a graphic designer, for example, to make great images. Use a tool. You don't have to schedule your content to social media every day. Use a management tool to distribute it in advance. You don't have to have your social channels open every minute of every day to monitor what's happening. Use a listening tool that will help you monitor conversations to provide customer service and generate leads.

Create Accountability

In order to make sure that management does not slip by the wayside, you need actionable tasks assigned to specific individuals who are held accountable for those task completions. 

Set Goals and Measure Success

If you want your online communication to help your business grow, you need to be able to measure its success. To measure success, you need to set goals you are trying to reach. Set your goals then measure your insights on a monthly basis to see what's working and what isn't. Adapt your strategy as necessary.

While this will all take a bit of planning to setup in the beginning, it will be so worth it when it starts saving you time, increasing the effectiveness of your social engagement and generating a more positive ROI.

So, set aside that time to carve your new social media path. OR, if you still don't really know where to start, you can always hop on our yellow brick road, and we'll show you the way. Click below to find out more.

 

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