Use Hashtags as Keywords to Increase Social Media Engagement
In this video, Frances identifies some hashtag no-no's. For example...the common practices of stringing many words together to make an extremely large long hashtag... #AvoidThisAtAllCosts! There are other major hashtag mistakes to avoid, as well.
Frances also explores how to use hashtags as keywords. This process helps make your content more discoverable, and it also helps you search relevant social conversations in which you can participate. When you use hashtags properly in your Instagram and Twitter conversations, especially, you'll see your social media engagement begin to increase.
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