Legally Sourcing Audio for Content Marketing

September 06, 2016


Frances_Headshot2015_sticker_basic.pngby Frances Leary
Adapted from the original article posted on

If you're creating a video for your business as part of your content marketing strategy, audio is an important part. Video marketing simply doesn't work without powerful audio.

Audio sets the tone and helps convey emotion. Music and/or sound effects can make the difference between a presentation that WOWs or one that falls flat on its face. Audio is also a powerful tool in your business storytelling.

However, it is important not to fall into what is a very common trap these days: using music that you do not have permission to use. 

When you use a popular song from iTunes or off the web in your content marketing...that's STEALING.

There's just no other way to put it. You simply cannot do this. If you do this in business, you are compromising your reputation, and you're putting yourself at risk to be sued.

Instead, there are a number of audio resources where you can find music and sound effects under the creative common license, which means that artists have provided their music for public use. Most often the music is free to use, and you do not have to cite the source.

Here are five of my favorite resources for audio:

You'll find any type of music you can imagine. So, happy content marketing, and have fun sourcing your audio legally.

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