In this video, Frances Leary discusses why it's so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their own.
Defining your Internet marketing model in advance will help ensure that all aspects of franchise online marketing are included in your system and that franchisees are very clear as to their responsibilities vs. the franchisor's. All of this will increase the success of your franchise online brand management and your franchise growth overall.
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