by Shannon Shields
Whether you consider yourself an experienced Facebook Business Page user or you're just getting started with your first business page, it's important ensure that all your information is up to date and optimized. An optimized Facebook Business Page will ensure that your business is able to maximize the potential to attract and connect with possible leads and increase your online marketing ROI.
Ensure that your organization is easily found, and enjoyed by all who visit with these 5 steps to an optimized Facebook Business Page:
- Stop using your personal profile as a business page.
If you're using a personal profile page as a business page (and people have to request your friendship to follow you), STOP! Not only is this against Facebook policy,
which could result in your profile being deleted without warning, but it is also a terrible way to connect with your audience. A business page will allow others to follow your business without waiting for your approval. Your content can be shared without worrying about privacy settings, and you get the incredibly important feature of analytics. Create a Facebook business page if you don't have one already.
- Create your unique page URL.
It's much easier for others to find you when your Facebook Page URL has your business name in it. It also looks much nicer and more professional without the assigned numbers creating a long and meaningless URL. Creating your page URL is very easy, and you can do so here.
- Optimize the "About" section.
Unless they are already familiar with your organization, most visitors to your page will take a look at your "About" section before deciding to "like" you. Use this opportunity to tell the visitor as much about your business as you feel necessary to gain that "like." Use long-tail keywords where you can to increase discoverability, and ensure that the section is complete with your contact information, address and all other pieces of information that may be important to your fans.
- Add properly-sized profile and cover images.
Add your logo to the profile picture, and create or upload an image that fits in the cover photo spot without stretching or cutting off any important part of the image. How often have you searched a business on Facebook and been uncertain if you have the right one because of unrecognizable images? It's happening less and less often now, and eliminating any possibility of confusion is ideal for successful online marketing. Remember that images that are not sized properly can look unprofessional, which is why it's important to understand social media image sizes and use them properly.
- Add a "Call to Action" button.
Make it easy for your page visitors to take the next step in potentially doing business with you by adding a Call to Action button to your Facebook Profile Page. This button sits next to the “like” button at the bottom of your cover photo, and it offers several options to choose from, such as shop now, learn more and call now. For more details on how to add a call to action button, visit the Facebook Help Centre.
If it suits your business type, you can also add custom Facebook business page tabs and milestones to share with your audience for even more exposure.
By completing these 5 steps, you'll have a well-optimized page that will be easy for your audience to find and like. Now that you know what to do, take a moment to refresh yourself on what NOT to do on your Facebook business page for better online marketing.