Retain Subscribers with these Email Marketing Tips

July 28, 2016

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Shannon_sticker_basic-e1445283460113-288x300.pngby Shannon Shields

Subscribers have signed up to receive your emails, so now what?

Well, now you have the opportunity to use email marketing to excite and delight your subscribers consistently. Now's the time to recognize (or remember) that just because they've signed up to hear from you often doesn't mean that they won't swiftly unsubscribe if they're less than thrilled.

Here are a few email marketing tips that will help you keep your subscribers from unsubscribing.

Personalize every email.

  • Use your subscriber’s first name in every email.
  • Ensure that emails are sent from a person and not a company.

Value the time of your readers.

  • Keep the text as brief as you can while delivering your message.
  • Use bullet points.
  • Format your long-tail keyword text using bold, clear headlines and important points.
  • Include just some of your message and provide a hyperlink to your website for the reader to continue on if interested.

Offer something of value.

  • Only send emails that will benefit your subscribers.
  • Don't send an uninspired email simply because you feel as though you should send out something.
  • Aim to teach your subscribers something new and helpful.

Don't over-send.

  • Sending too many emails is a great way to get blocked or reported as spam.
  • Create a schedule in advance.
  • Be consistent so that your subscribers know when to expect to hear from you.
  • If you have a lot of information to share, consider segmenting your email list and providing information to those you feel it will benefit most.

Respond quickly to replies to your emails.

  • The goal of email marketing is to connect with your subscribers, so don't leave them hanging when they reply.
  • Unanswered replies imply a lack of caring for customer service.

 Respect the CAN-SPAM email marketing rules.

  • Not only could readers unsubscribe if you don't respect the guidelines, but you could also be fined up to $16,000.
  • Here are the main requirements:
    • Don't use misleading or deceptive language.
    • Identify your message as an ad.
    • Ensure that your physical location is present in emails.
    • Create an opportunity for readers to opt-out easily, and honour the request.
    • If others use your email, monitor as you are still responsible.

Happy emailing!

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