In this video, Frances Leary discusses why it's so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their own.Read More
Here are our 8 top benefits to using social media for your Franchise.
by Shannon Shields
Businesses all over the world are turning to social media in an attempt to grow... and it's working. The reality is that there is no better way to reach your audience that is as cost effective and targeted as social media. When used properly, there are many franchise social media benefits, and here are 8 of them:Read More
Tips for Managing Facebook as part of a Franchise Social Media Strategy
by Frances LearyRead More
Learn more about how to use LinkedIn as part of your franchise social media strategy.
If you're a franchisor, you know that your franchisees have an incredible skill set, including business acumen, work ethic, leadership and so much more. If you're a franchisee, I've probably only scratched the surface in that description, but I'm sure you can identify. With all that any franchise business owner has to do in the run of a day it's hard to imagine finding the motivation to engage on LinkedIn, but the truth is leveraging this networking site can lead to exceptional growth, if done right. In fact, all who are involved in the sales process for your franchise organization can be making LinkedIn work for them, and you.Read More
Are microsites or landing pages better for franchise SEO?
This can prove to be much more of a challenge with franchises than with traditional one-location businesses because very often franchise internet marketing involves the management of many different websites or landing pages in order to represent each local franchise.Read More