by Frances LearyRead More
Subscribers have signed up to receive your emails, so now what?
Well, now you have the opportunity to use email marketing to excite and delight your subscribers consistently. Now's the time to recognize (or remember) that just because they've signed up to hear from you often doesn't mean that they won't swiftly unsubscribe if they're less than thrilled.
Here are a few email marketing tips that will help you keep your subscribers from unsubscribing.Read More
Have you watched your first Facebook Live event yet? Last week, Buzzfeed hosted a live video event where more than 100,000 viewers watched in real time as the team took turns blowing up a giant balloon full of talcum powder until it popped. (For the record, it more than a half an hour.)
In that half an hour there were more than 80,000 comments, thousands of shares, and in the past 4 days, more than 4 million people have viewed the video.
While live video on social media is fairly new and exciting, video marketing online is not a new concept. Video marketing has, however been growing in popularity at high speeds over the last few years. Which of course, means that including video marketing in your content marketing strategy is vital to the success of businesses everywhere.Read More