by Frances LearyRead More
I know what you're thinking... "wow, this is efficient!"
You've just discovered that you can create links from Instagram to Facebook, Facebook to Twitter, and so on. Then, the post your share on Instagram magically feeds through to Facebook with no extra effort on your part! Woah.
Sure, the shortcut seems like a super way to save time and reach as many members of your social media audience as possible, but it's definitely NOT effective.Read More
In this video, Frances Leary discusses why it's so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their own.Read More
Use Hashtags as Keywords to Increase Social Media Engagement
In this video, Frances identifies some hashtag no-no's. For example...the common practices of stringing many words together to make an extremely large long hashtag... #AvoidThisAtAllCosts! There are other major hashtag mistakes to avoid, as well.Read More
by Shannon Shields
There is more to social media for business than posting on various platforms consistently. Daily engagement is just as vital. It is, after all, called "social" for a reason - and that reason is not so that you have a space to do all of the talking. Liking, retweeting and sharing posts from others is an important part of your businesses social media strategy.Read More