Tips for Running Effective Social Media Ads

March 22, 2017

by Frances Leary

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8 Things to Consider When Running Social Media Ads

January 18, 2017

by Shannon Shields

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Why You Should Avoid Connecting Your Social Media Accounts

September 15, 2016

by Shannon Shields

I know what you're thinking... "wow, this is efficient!"

You've just discovered that you can create links from Instagram to Facebook, Facebook to Twitter, and so on. Then, the post your share on Instagram magically feeds through to Facebook with no extra effort on your part! Woah.

Sure, the shortcut seems like a super way to save time and reach as many members of your social media audience as possible, but it's definitely NOT effective.

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Make Franchise Social Media Part of Your Duplicatable System

September 13, 2016

In this video, Frances Leary discusses why it's so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their own.

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Increase Social Media Engagement with Hashtags

September 01, 2016

Use Hashtags as Keywords to Increase Social Media Engagement

In this video, Frances identifies some hashtag no-no's. For example...the common practices of stringing many words together to make an extremely large long hashtag... #AvoidThisAtAllCosts! There are other major hashtag mistakes to avoid, as well.

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Use Social Media for Customer Service

August 09, 2016

In this video shot on location at the CN Tower in Toronto, Frances Leary explores the importance of social media in the customer service (social care) process. She explains why it is so important for every organization to have a social care policy.

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12 Resources for Free Images for Social Media Content

July 25, 2016

by Frances Leary
Adapted from an article published on FrancesLeary.com

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Use Social Media Content Schedules for Better Online marketing.

June 30, 2016

By Heather Gillis

Do you create a content schedule to plan your social media posts in advance?

Every business should be using a social media content schedule in their online marketing strategy. Here are few reasons why your business should use a social media content schedule.

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How to Stay Focused When Engaging on Social Media for Business

June 02, 2016

by Shannon Shields

There is more to social media for business than posting on various platforms consistently. Daily engagement is just as vital. It is, after all, called "social" for a reason - and that reason is not so that you have a space to do all of the talking. Liking, retweeting and sharing posts from others is an important part of your businesses social media strategy.

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SEO for LinkedIn: Use Keywords in Your Profile

May 30, 2016

by Frances Leary

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